Inuvo Slides More Than 12%; Sees Q4 Sales of $14 Mln

Published on Mon, 01/10/2011 - 12:46
By Mathieu Lloyd in Earnings Lookback, inuv, business, cash, eps, inuv, inuvo, money, news, politics, stocks
business, cash, eps, inuv, inuvo, money, news, politics, stocks

Inuvo (INUV) is down after it says it sees Q4 sales of $14 million, down slightly from Q3 but up 46% from a year ago.
It further reported that its search marketing business experienced reduced revenues in the latter half of the fourth quarter resulting from migration to the recently launched Yahoo!-Bing platform.
This integration caused both an unexpected disruption in search traffic purchased through the platform and lower revenue-per-click received. The Company is making the necessary adjustments required to adapt to the new marketplace, but volatility may continue over the ensuing months.

By Mathieu Lloyd
mlloyd@fnno.com

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