Zynga, the company behind games like "Farmville" and "Words With Friends", hopes to stir consumer interest with today's "Unleashed" event in San Francisco. At the event, Zynga is unveiling a spate of new games.
The company badly needs to generate some excitement. Since Zynga's IPO in December, its stock has dipped by around 50 percent. The company is strongly tied to Facebook, and was hurt by its disappointing IPO. On Monday, however, in anticipation of "Unleashed", Zynga stock closed at $6.07 per share, up 1.17 percent.
"Matching With Friends" looks to be the most interesting of Zynga's new games. It will be a mix of the ever-popular "Words with Friends" and other games like "Bejeweled" and "Tetris." Other new developments of note include a game called "Rubber Tacos" and increased multiplayer abilities on existing games. In the midst of the event, Zynga stock is currently trading at 6.28, up 3.54%
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